It is a great time to be in the holistic nutrition business or any nutrition business. It is listed # 8 in this articles identifying the best business opportunites this year. It seems teaching people about healthy food is popular. However, the public is still swayed by trends and false information so it is even more important that we get our standards in place so we can establish our credibility. This will translate into permanent recognition of what we do even after nutrition is no longer trendy.